Sony A7 III system camera

Sony Alpha A7 III - a versatile all-rounder

The cheapest in the fleet, yet the most popular? The Sony A7 iii does it all, at least well if not brilliantly. Image quality is testament to one of the best noise tolerances on the market, excellent dynamic range and 24 megapixels without low-pass filter. The focusing technology is borrowed from Sony A9 the flagship, and it just works for any shot perfectly. The third generation also brought with it NP-FZ100 a battery that will last a full day of shooting if used sensibly. Ergonomic and design improvements such as a joystick, weather protection and a better grip.

So where is this camera not good and why does it cost so ”little”? The Sony A7 III has fewer megapixels and a worse screen and viewfinder than its big brother, the A7R III. The A9 has the same number of megapixels, but a better focusing system. That's really the difference. This camera is our best-selling model for good reason. You get professional-grade features, and one of the most advanced cameras, at the lowest price in its class.

We are confident that the A7 III will stand the test of time and will be a classic camera of its time. Take a look below at the updated Youtube videos Sony A7 III usability in 2020. Many reviewers still think that the A7 III is the best value for money.

A7 III strengths

• Sony's best noise-resistant modern camera (easily up to ISO 10000), also one of the best on the market for this feature
• Top-level Dynamic Range
• Excellent focusing system, enough for all uses great (only the A9 is better)
• With the NP-FZ100 battery you can shoot all day, no need to worry about the battery life of mirrorless cameras
• Built-in image stabilizer, an absolute must for videographers and makes life for still photographers a whole lot easier
• Full-cell 4K video without body - SLOGILLA!
• Two slots - The market buzzword
• 10 frames per second, also great for sports and nature photographers

Technical presentation jargon

10 frames per second - ratatata

The Sony A7 III allows continuous shooting at up to 10 frames per second, with both mechanical and silent shooting with electronic shutter (up to 40 uncompressed RAW images, 89 compressed RAW images or 177 JPEG images). The camera can shoot in real time at 8 frames per second with minimal viewfinder and LCD delay. Full autofocus and automatic exposure tracking are available when shooting in continuous mode.

Even after the buffer is full and you're waiting for the camera to cycle through photos, many critical camera functions are still available - such as the function (Fn) button, menu, image menu, image classification and most other menus.

Updated focus, stabilisation and viewfinder

AF includes 639 AF points covering 93% of the frame and 425 contrast AF points. The autofocus is reliable up to EV-3. Eye AF tracks your eyes and keeps them sharp. The camera's autofocus and tracking is up to twice as fast in low light than the older Sony a7 II. The body has a built-in 5-axis image stabilizer that stops compensating for vibrations coming from 5 different directions. A new joystick on the back of the camera for adjusting focus points. Above the 3” touchscreen is a 2.3 million dot OLED viewfinder. The viewfinder and the display both have ”normal” and ”high” quality settings.

4K 30fps video

The Sony A7 III is capable of 4K 30fps video quality without pixel dropping, including data from the entire sensor area. Video is over-recorded at 2.4x the data rate, resulting in noise-free, jaggies-free, ultra-sharp 4K video. The camera can also shoot 1080p at 120fps up to 100 Mbps. Other features on the video side include Hybrid Log-Gamma (HLG), S-Log2 / S-Log3, Zebra, Gamma Display Assist and proxy recording.

If you like your camera's battery to last, the A7 III is for you. Sony promises the longest battery life of any mirrorless camera on the market. On a single charge you can shoot a whopping 710 shots. Other features include two SD card slots, USB-C, fluorescent tubes and a flicker-reducing feature when shooting in artificial light, My Menu, which lets you save 30 menu items in a quick search. On top of all this, the camera has a Wi-Fi feature that allows you to get your photos online quickly.

Sony A7 III firmware

Sony's beloved little giant has received significant firmware updates and improvements over its time (released in 2017) and is a slightly different camera to the original. Here are the main firmware updates:

v4.01 (05-16-2019)

• Support for the new HVL-FM60RM and HVL-FM45RM flashes (3.10)
• FL-WRCFM Radio remote control support (3.10)
• Revamped FTP data transfer
  • Data transfer while using the camera
  • Filtering of moving images
  • Transfer a single image directly from a playback
  • You can select JPEG + RAW setting
  • You can store up to 9 FTP servers
  • Improved functionality

v3.01 (05-16-2019)

• Improved overall camera stability and performance

v3.00 (04-11-2019)

• Sony Realtime AF for animals - now the focus also tracks animals using AI, improving the hit rate, especially with continuous focus
  • The eye focus mode must be selected between the human eye and the animal eye. The camera cannot switch between them on the fly
  • The eye focus is less reliable in animals than in humans. Accuracy depends on the animal and its speed
• Eye focus can now be assigned to the shutter button when pressed halfway
• Interval photography added to the camera
• RMT-P1BT compatibility added
• The Menu key can be programmed
• Overall improvement in stability and functionality

v2.10 (12-18-2018)

• Fixed an issue where third-party memory cards were not always recognized by the camera
• Fixed an issue where RAW images could not always be viewed
• Improves the overall stability of the camera

v2.00 (10-10-2018)

• Support for lenses ”SEL400F28GM ”and ”SEL24F14GM”
• New features
  • [AF Track Sens] can be assigned to a custom key.
  • When using the LA-EA3 adapter, all focus modes are selectable
• Other reforms
  • Overall improvement in stability and functionality
  • Better colour fidelity in RAW images.
  • Better exposure determination in flickering lights

Technical specifications

• 24 Megapixel Exmor R BSI CMOS sensor
• BIONZ X image processor & LSI - high-speed data bus
• 693-point AF system
• 10 frames per second
• UltraHD 4K video at 30 frames per second with HLG and S-Log3 profiles
• 2.36million OLED Electronic viewfinder
• 3.0″ 922k-dot rotating touchscreen
• 5-axis built-in image stabilizer
• ISO up to 204800
• Built-in Wi-Fi and NFC
• Double memory card slot
• USB-C port for fast data transfer and tethering
• Weatherproof frame

Recommended accessories and lenses

To get you off to the perfect start with your camera, we recommend the following accessories, they are our best-selling products and already tested and proven to work great with the Sony A7 III.

• Sony A7 III + Sony 24-105mm f/4 G OSS product bundle
• Tamron 28-75mm f/2.8 RXD
• Sony NP-FZ100 - Original battery for Sony A7 III
• Nitecore USN4PRO dual charger
• Sandisk 128gb UHS-II memory card

Corporate updates can be found conveniently on Sony's esupport page.
See other Sony E / FE system cameras and accessories here